Food Town SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 805
Advertisements

SWOT Analysis of Food Town with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Food Town

Parent Company

Retailer’s cooperative

Category

Grocery

Sector

Retail

Tagline/ Slogan

Fresh & Friendly

USP

Grocery with a lot of options at affordable prices

STP

Segment

Grocery retail store

Target Group

Middle/upper middle class

Positioning

Fresh & Friendly

SWOT Analysis

Strengths

1.  Strong network operating above 50 stores in New Jersey, New York etc.
2. High emphasis on providing the most fresh products and superior customer service
3. Availability of a very good customer database and keeping them interested through a weekly circular

4.  Online shopping is possible

5. Bakery, dairy, deli, frozen foods, grocery, meat, pharmacy, produce, seafood, snacks, liquor are the products which are available

Weaknesses

1. Stores are comparatively smaller

2. Products are not always fresh and it might leads to customer dissatisfactions since the expectations are high

3.  Since it is a cooperative model, the brand name is easy to get tarnished if any of the independent retailer has any issues

Opportunities

1.  Can expand to towns outside the city since it is a cooperative model

2. Can feature more exclusive products since it is cooperative

3.  Can expand their private label offerings

Threats

1.  Competition from other local retailers in the area
2. The customer satisfaction levels going down can lead to the downfall of the entire chain
3. Stores are seen as cramped and the increasing rental rates can hamper growth and margins

Competition

Competitors

1. Walmart

2. Fairway

3.Food emporium



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: