Bealls SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 975
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SWOT Analysis of Bealls with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bealls

Parent Company

Bealls Inc

Category

Clothing, footwear, housewares

Sector

Retail stores

Tagline/ Slogan

Relax.Save.Smile

USP

Stores providing latest style and brands at lower prices

STP

Segment

People buying their utilities from big retail stores

Target Group

Middle and upper middle class people buying their normal utilities housewares etc from retail stores

Positioning

Bealls are the retail stores which provides people large variety of products for their homes at affordable prices

SWOT Analysis

Strengths

1.  Over 500+ stores across US shows its huge presence
2.  Huge variety of brands at affordable prices
3.  New assortment of quality merchandises adding almost daily in their outlets
4.  Good Promotional activities increase brand recall

5. Locally a very well renowned brand

Weaknesses

1.   Poor performance in the peripheral market
2. Store concept hard to replicate because of difference in size and targeted consumers
3. Working with a different brand name Burke in some areas creating confusion

Opportunities

1.  Potential entry in markets abroad
2.  Strengthening operational synergies through regional presence
3.  Moving towards more hybrid pricing strategy

Threats

1.  Growing competition from various low prices stores
2. Traditional and new channel competition
3. Need to achieve  organizational stability to control all stores

Competition

Competitors

1.  Kohl’s Corporation
2.  The TJX Companies, Inc
3.  Ross Stores,Inc



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