Busch’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 525
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SWOT Analysis of Busch’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Busch’s

Parent Company

Busch’s Inc

Category

Fresh food market

Sector

Retail store

Tagline/ Slogan

Fresh.Food.Ideas

USP

Fresh Food items in large variety

STP

Segment

People buying grocery from the retail shops in their locality

Target Group

Upper middle class people who often buy large number of  fresh grocery items from big retail stores

Positioning

Busch’s brings for people  large variety  of fresh good quality food at stores very near to their home

SWOT Analysis

Strengths

1.  Offers Quality fresh delicious food and keeps strong national brands
2.  Simplified online “Myway” grocery shopping and great guest service
3.  Large number of clean well organized stores encompassing most of the areas
4. Have a wide range of own fresh made items too which are liked by people

Weaknesses

1.  Higher prices than the competitors
2.  Limited geographic presence as compared to global players
3. Have large variety of brands, but sometimes it is difficult to find an item of well known brand in the store

Opportunities

1.  Increase its presence in various other states in US
2.  Enter various other market segment like home accessories
3.  Work on enhancing its online sale system

Threats

1.  Large number of local grocery stores opening up
2.  Price competition from various online retail stores
3.  Large variety of products offered by online retail stores along with groceries with services like quick home delivery

Competition

Competitors

1.  Trader Joes
2. Whole foods
3. Kroger



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