SWOT Analysis of Busch’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Fresh food market
Fresh Food items in large variety
People buying grocery from the retail shops in their locality
Upper middle class people who often buy large number of fresh grocery items from big retail stores
Busch’s brings for people large variety of fresh good quality food at stores very near to their home
1. Offers Quality fresh delicious food and keeps strong national brands 2. Simplified online “Myway” grocery shopping and great guest service 3. Large number of clean well organized stores encompassing most of the areas 4. Have a wide range of own fresh made items too which are liked by people
1. Higher prices than the competitors 2. Limited geographic presence as compared to global players 3. Have large variety of brands, but sometimes it is difficult to find an item of well known brand in the store
1. Increase its presence in various other states in US 2. Enter various other market segment like home accessories 3. Work on enhancing its online sale system
1. Large number of local grocery stores opening up 2. Price competition from various online retail stores 3. Large variety of products offered by online retail stores along with groceries with services like quick home delivery
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