CobornsDelivers SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 543
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SWOT Analysis of CobornsDelivers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CobornsDelivers

Parent Company

Coborn’s Incorporated

Category

Online Grocery

Sector

Retail stores

Tagline/ Slogan

Shop Smarter. We're not your typical grocery store.

USP

High quality groceries ordered online and delivered within a day or two

STP

Segment

Middle, upper middle class comfortable shopping online

Target Group

Middle, upper middle class valuing convenience of placing orders for groceries online and getting delivery for a minimal charge

Positioning

Easy and quick grocery shopping in an organized way, saving time and efforts

SWOT Analysis

Strengths

1.Coborns grocery stores about 90 years old, hence customer loyalty strong, awarded Minnesota’s Grocer of The Year

2. Purchasing power, helps negotiate best possible terms with suppliers
3.Parent has a reputation for community caring and services and hence retains customers

Weaknesses

1. Customers may be skeptical of not getting the opportunity of touching and choosing their own fruits, vegetables and grocery

2.Since perishable goods, reach limited to areas near to where physically present

3.People would tend to directly browse for things they need and not explore general stuff and so additional shopping would be minimal

Opportunities

1.Expand its reach and presence

2.Increase its product range and provide them at best possible prices

3.Enhance services to attract and please more customers

Threats

1. Local stores that can give the comfort of choosing the product

2.Supermarkets where grocery shopping can be combined with other stuff

Competition

Competitors

1. AmazonFresh

2.Tesco

3.Morrisons



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