SWOT Analysis of Dahl’s Food with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Dahls food Inc
Food, Gifts, Pharmacy
It’s who you know
The selection and the quality of the food items
People buying fresh food, gifts and medicine from retail stores
Middle class people who loves to buy fresh, quality grocery items, gifts etc stuff at retail stores near them
Dahls foods provides you with best quality fresh food, gifts items and various other convenience services at affordable rates
1. Old brand, so have a strong hold on the market 2. Low prices and good services attract customers 3. Large variety of product and good product mix 4. Provides other services like in-store pharmacy, cafes, bill payments etc which attracts more customers
1. Some of the services and products offered too costly compared to competitors 2. Ambience of many stores has lost its flavor of being one of the old brands 3. Some stores are very small
1. Increase presence in other locations in US 2. Brand can be marketed well to reach to more consumers 3. Online presence can be enhanced and they can enter e-commerce to provide better service
1. Competition from local retail stores in the market 2. Big online retailers providing similar products at cheaper rates and good service 3. Loosing loyalty of customers because of wrong stock keeping
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