Dahl’s Food SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 411

SWOT Analysis of Dahl’s Food with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dahl’s Food

Parent Company

Dahls food Inc


Food, Gifts, Pharmacy


Retail Stores

Tagline/ Slogan

It’s who you know


The selection and the quality of the food items



People buying fresh food, gifts and medicine from retail stores

Target Group

Middle class people who loves to buy fresh, quality grocery items, gifts etc stuff at retail stores near them


Dahls foods provides  you with  best quality fresh food, gifts items and various other convenience services at affordable rates

SWOT Analysis


1.  Old brand, so have a strong hold on the market
2.  Low prices and good services attract customers
3.  Large variety of product and good product mix
4.  Provides other services like in-store pharmacy, cafes, bill payments etc which attracts more customers


1.  Some of the services and products offered too costly compared to competitors
2. Ambience of many stores has lost its flavor of being one of the old brands
3.  Some stores are very small


1.  Increase presence in other locations in US
2.  Brand can be marketed well to reach to more consumers
3. Online presence can be enhanced and they can enter e-commerce to provide better service


1.  Competition from local retail stores in the market
2.  Big online retailers providing similar products at cheaper rates and good service
3.  Loosing loyalty of customers because of wrong stock keeping



1.  Hyvee
2.  Supervalu
3. Fareway stores


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