Dahl’s Food SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 580
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SWOT Analysis of Dahl’s Food with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dahl’s Food

Parent Company

Dahls food Inc

Category

Food, Gifts, Pharmacy

Sector

Retail Stores

Tagline/ Slogan

It’s who you know

USP

The selection and the quality of the food items

STP

Segment

People buying fresh food, gifts and medicine from retail stores

Target Group

Middle class people who loves to buy fresh, quality grocery items, gifts etc stuff at retail stores near them

Positioning

Dahls foods provides  you with  best quality fresh food, gifts items and various other convenience services at affordable rates

SWOT Analysis

Strengths

1.  Old brand, so have a strong hold on the market
2.  Low prices and good services attract customers
3.  Large variety of product and good product mix
4.  Provides other services like in-store pharmacy, cafes, bill payments etc which attracts more customers

Weaknesses

1.  Some of the services and products offered too costly compared to competitors
2. Ambience of many stores has lost its flavor of being one of the old brands
3.  Some stores are very small

Opportunities

1.  Increase presence in other locations in US
2.  Brand can be marketed well to reach to more consumers
3. Online presence can be enhanced and they can enter e-commerce to provide better service

Threats

1.  Competition from local retail stores in the market
2.  Big online retailers providing similar products at cheaper rates and good service
3.  Loosing loyalty of customers because of wrong stock keeping

Competition

Competitors

1.  Hyvee
2.  Supervalu
3. Fareway stores


The table above concludes the Dahl’s Food SWOT analysis along with its marketing strategy and brand parameters.

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