Gerland Food Fair SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 575

SWOT Analysis of Gerland Food Fair with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gerland Food Fair

Parent Company

Gerland Corporation


Food store


Retail store

Tagline/ Slogan

Quality meat. Fresh Produce


High quality groceries at low rates



People who buy groceries from retail stores near them

Target Group

Middle class who value buying groceries in retail store near them


A retail store providing fresh quality groceries consisting of large variety at affordable prices

SWOT Analysis


1.  Provides fresh quality grocery items at low rates
2.  One of the oldest known food stores, so enjoys customer loyalty
3.  Good distributer and supplier relation helps in providing at affordable rates
4.  Good management, customer friendly staff

5. Stores are huge, extremely clean and well organized

6. Products include Beer, dairy, delicatessen, frozen foods, general merchandise, meat, pharmacy, produce, seafood, wine


1.  Not a whole foods store, so provides fewer options for consumers
2.  Weak online presence and e commerce
3.  Have large variety of products but loses out on many day to day requirements


1.  Expand and increase presence in other states
2.  Work on online presence and sale through ecommerce
3.  Increase product range to become a one stop store for all the customer requirements


1.  Increasing number of local small grocery stores providing fresh food at cheaper rates
2. Big retailers like Walmart which are the one stop shops for all the consumer requirements
3. Many online retailers entering into the fresh food market and providing better services



1.  Grocer supply
2.  The Kroger co
3.  Walmart stores Inc



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