Gerland Food Fair SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 597
Advertisements

SWOT Analysis of Gerland Food Fair with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gerland Food Fair

Parent Company

Gerland Corporation

Category

Food store

Sector

Retail store

Tagline/ Slogan

Quality meat. Fresh Produce

USP

High quality groceries at low rates

STP

Segment

People who buy groceries from retail stores near them

Target Group

Middle class who value buying groceries in retail store near them

Positioning

A retail store providing fresh quality groceries consisting of large variety at affordable prices

SWOT Analysis

Strengths

1.  Provides fresh quality grocery items at low rates
2.  One of the oldest known food stores, so enjoys customer loyalty
3.  Good distributer and supplier relation helps in providing at affordable rates
4.  Good management, customer friendly staff

5. Stores are huge, extremely clean and well organized

6. Products include Beer, dairy, delicatessen, frozen foods, general merchandise, meat, pharmacy, produce, seafood, wine

Weaknesses

1.  Not a whole foods store, so provides fewer options for consumers
2.  Weak online presence and e commerce
3.  Have large variety of products but loses out on many day to day requirements

Opportunities

1.  Expand and increase presence in other states
2.  Work on online presence and sale through ecommerce
3.  Increase product range to become a one stop store for all the customer requirements

Threats

1.  Increasing number of local small grocery stores providing fresh food at cheaper rates
2. Big retailers like Walmart which are the one stop shops for all the consumer requirements
3. Many online retailers entering into the fresh food market and providing better services

Competition

Competitors

1.  Grocer supply
2.  The Kroger co
3.  Walmart stores Inc

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: