Jeremys SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 440

SWOT Analysis of Jeremys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Department Store


Retail stores

Tagline/ Slogan

Since 1987


Offer top notch clothing at discounted rates



Upper middle class stylish youth, young working professionals

Target Group

Fashion conscious individuals wishing to look their best but not at exorbitant prices


Jeremys provides stylish apparels, shoes and accessories at highly discounted prices

SWOT Analysis


1. More than 30 years' experience, recognizable brand
2. Cost advantage-Fashionable designer works obtained at cheap rates
3. Variety offered in terms of style and items

4. Limited number of pieces per item ensures uniqueness of the piece

5.Loyal customers, once pleased with the item offered at such cheap rate will come back for more


1. Discounts are due to the stock coming from department stores and other sources having been window displays, damaged pieces or customer returns. Reduces faith in quality
2.Limited pieces per item, cannot satisfy all the demand
3. Limited reach, only two stores and low market share


1.Help customers by designing an entire look for them, have style experts
2.Expand and go online

3. Expand the chain to other locations

4.Increase the product range

5.Acquisitions,  expand in terms of segment as well


1. Items being tagged as “last season” and not in fashion anymore

2. Cheaper technology allowing high price competition from others

3.Local designer boutiques

4.Online discount stores offering convenience

5.Being tagged as “cheap”, losing out on image conscious customers



1. Bloomingdale’s
2. Sarah Shaw
3. Cary Lane

4. My Roommate’s Closet


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