Jeremys SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 459
Advertisements

SWOT Analysis of Jeremys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jeremys

Parent Company

Jeremys

Category

Department Store

Sector

Retail stores

Tagline/ Slogan

Since 1987

USP

Offer top notch clothing at discounted rates

STP

Segment

Upper middle class stylish youth, young working professionals

Target Group

Fashion conscious individuals wishing to look their best but not at exorbitant prices

Positioning

Jeremys provides stylish apparels, shoes and accessories at highly discounted prices

SWOT Analysis

Strengths

1. More than 30 years' experience, recognizable brand
2. Cost advantage-Fashionable designer works obtained at cheap rates
3. Variety offered in terms of style and items

4. Limited number of pieces per item ensures uniqueness of the piece

5.Loyal customers, once pleased with the item offered at such cheap rate will come back for more

Weaknesses

1. Discounts are due to the stock coming from department stores and other sources having been window displays, damaged pieces or customer returns. Reduces faith in quality
2.Limited pieces per item, cannot satisfy all the demand
3. Limited reach, only two stores and low market share

Opportunities

1.Help customers by designing an entire look for them, have style experts
2.Expand and go online

3. Expand the chain to other locations

4.Increase the product range

5.Acquisitions,  expand in terms of segment as well

Threats

1. Items being tagged as “last season” and not in fashion anymore

2. Cheaper technology allowing high price competition from others

3.Local designer boutiques

4.Online discount stores offering convenience

5.Being tagged as “cheap”, losing out on image conscious customers

Competition

Competitors

1. Bloomingdale’s
2. Sarah Shaw
3. Cary Lane

4. My Roommate’s Closet



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: