Jeremys SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 574
Advertisements

SWOT Analysis of Jeremys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jeremys

Parent Company

Jeremys

Category

Department Store

Sector

Retail stores

Tagline/ Slogan

Since 1987

USP

Offer top notch clothing at discounted rates

STP

Segment

Upper middle class stylish youth, young working professionals

Target Group

Fashion conscious individuals wishing to look their best but not at exorbitant prices

Positioning

Jeremys provides stylish apparels, shoes and accessories at highly discounted prices

SWOT Analysis

Strengths

1. More than 30 years' experience, recognizable brand
2. Cost advantage-Fashionable designer works obtained at cheap rates
3. Variety offered in terms of style and items

4. Limited number of pieces per item ensures uniqueness of the piece

5.Loyal customers, once pleased with the item offered at such cheap rate will come back for more

Weaknesses

1. Discounts are due to the stock coming from department stores and other sources having been window displays, damaged pieces or customer returns. Reduces faith in quality
2.Limited pieces per item, cannot satisfy all the demand
3. Limited reach, only two stores and low market share

Opportunities

1.Help customers by designing an entire look for them, have style experts
2.Expand and go online

3. Expand the chain to other locations

4.Increase the product range

5.Acquisitions,  expand in terms of segment as well

Threats

1. Items being tagged as “last season” and not in fashion anymore

2. Cheaper technology allowing high price competition from others

3.Local designer boutiques

4.Online discount stores offering convenience

5.Being tagged as “cheap”, losing out on image conscious customers

Competition

Competitors

1. Bloomingdale’s
2. Sarah Shaw
3. Cary Lane

4. My Roommate’s Closet


The table above concludes the Jeremys SWOT analysis along with its marketing strategy and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Jeremys. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: