The Laden Showroom SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1188
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SWOT Analysis of The Laden Showroom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Laden  Showroom

Parent Company

The Laden Showroom

Category

Apparels and Fashion

Sector

Retail Stores

Tagline/ Slogan

-

USP

Store showcasing innovative designs by various young designers

STP

Segment

People buying fashion apparels frequently

Target Group

Young enthusiasts who likes to be fashionable and new apparel designs more often

Positioning

A Veritable magnet for keen-eyed fashionistas

SWOT Analysis

Strengths

1.  Variety of designs displayed by young designers
2.  Low cost space to display which gives more emphasis to creativity
3.  Low prices apparels despite having a good quality
4.  Strong marketing strategies make it a recognizable brand in the region

Weaknesses

1.  Less number of stores and Weak Online presence
2.  No big designer names attached means limited market share

Opportunities

1.  Increase its presence in UK
2.  On boarding some known big designers to create more brand name
3.  Increasing online presence and enhancing its e-commerce

Threats

1.  More number of stores with similar ideas opening up
2.  Competition from big online retailers
3.  Consumers becoming more conscious about designers and brands

Competition

Competitors

1.  Fabrislane
2. lanecrawford
3. Fashion hub


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