Bristol Farms SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 711
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SWOT Analysis of Bristol Farms with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bristol Farms

Parent Company

Endeavour Capital

Category

Grocery retailer

Sector

Retail

Tagline/ Slogan

Your Extraordinary Food Store

USP

Carson-based gourmet and specialty food retailer

STP

Segment

Grocery retail stores

Target Group

Creative, Middle and Upper Class

Positioning

A shopper's beautiful dream with wide aisles, helpful staff, and beautiful presentations

SWOT Analysis

Strengths

1. Well-Known brand: More than 30 years old

2. Good distribution network: 15 stores across target regions

3. Home delivery service on online order provides better service to customer

4. Company provide services like wine news, recipes and cooking tips which increases customer engagement and trust

5. Products portfolio: grocery, bakery, butcher, etc

Weaknesses

1. Narrow presence: stores are concentrated in 2-3 regions only

2. Ownership: ownership of the company has changed several times since its inception which creates problem in developing strategy for growth

Opportunities

1. Expansion: All its stores are located around North-Central Texas, can expand its network in other regions of the nation
2. Company can also provide products like clothes, sanitary and household

Threats

1. Large retail players entering into smaller markets
2. The discounting strategy at Wal-Mart remains the significant threat for smaller community market

Competition

Competitors

1. Whole Foods Market, Inc.

2. Arden Group, Inc.

3. Ralphs Grocery Company



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