Cannata’s Family Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 657
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SWOT Analysis of Cannata’s Family Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cannata’s Family Market

Parent Company

Cannata’s Family Market

Category

Grocery store

Sector

Retail

Tagline/ Slogan

We know how to make groceries!

USP

Hometown family market

STP

Segment

Household purchases and quality conscious

Target Group

Middle and upper class and high quality

Positioning

Quality, freshness and variety

SWOT Analysis

Strengths

1. About 75 years old: South Louisiana’s oldest family-owned grocery store chain
2. Renowned brand: A household name in its operating locations with three stores
3. Good variety of products which attracts customers
4. Different services like in-store restaurant, catering service, flower shop, wine and liquor store, etc are provided in the stores

5. Company provides electronic coupons and recipes of in-demand dishes, this increases customer engagement

Weaknesses

1. Cannata’s Family Market is present only in few towns
2. No online purchase is a concern
3. Primary focus is on grocery, customer need to go to other stores for other products

Opportunities

1. Expansion: All its stores are located around North-Central Texas, can expand its network in other regions of the nation
2. Company can also provide products like clothes, sanitary and household

3. CRM initiatives: These stores cater to the locality, hence can benefit from CRM policies to ensure customer loyality

Threats

1. Large retail players entering into smaller markets
2. The discounting strategy at Wal-Mart remains the significant threat for smaller community market

Competition

Competitors

1. Walmart
2. Macy’s
3. Kroger

 


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