Costcutter SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1231
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SWOT Analysis of Costcutter with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Costcutter

Parent Company

Bibby Line Group

Category

Symbol Group

Sector

Retail

Tagline/ Slogan

Proud to be local

USP

Fully integrated solutions to retailer, brand heritage

STP

Segment

Convenience stores and supermarkets, brand

Target Group

Premium stores, independent

Positioning

Customers confidence, fresh, local, value

SWOT Analysis

Strengths

1. Brand heritage: Many years old
2. Renowned brand: Serving over 1700 stores
3. Customize service: Services are provided after understanding the behavior of local customers
4. Brand portfolio: company provides variety of brands like Kwiksave, Costcutter and myCostcutter

5. Field Team: one of the largest field teams comprising of 600 people nationwide

Weaknesses

1. Company does not have its own store and has intense competition ahd hence limited revenue share
2. Collapsed merger: Company had a failed merger after concerns about a cartel, this decreased brand strength

Opportunities

1. With strong brand heritage company can also enter in developing countries
2. Company can launch more brand-products which must be present exclusively in its store

Threats

1. Technological development
2. Equally active competitors which has high market share

Competition

Competitors

1. J Sainsbury plc
2. John Lewis Partnership plc
3. Tesco plc

 

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