Econofoods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 531
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SWOT Analysis of Econofoods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Econofoods

Parent Company

Nash Finch Company

Category

Grocery Stores

Sector

Retail

Tagline/ Slogan

-

USP

Full service grocery stores

STP

Segment

Price conscious and household purchases

Target Group

Middle class individual

Positioning

Fair price and freshness

SWOT Analysis

Strengths

1. Image of a local store at all the locations

2. 10+ stores across the region of Minnesota, North Dakota and Wisconsin
3. Good portfolio of self-owned brand like AngusPride, etc
4. Successful marketing strategies like electronic coupons and running weekly promotions
5. CSR activities: Programs like Labels for Learning and Feeding Imagination increases brand trust

6. Fuel Saver “Buy groceries. Save on gas”: Its a unique strategy run by company in which consumer earn fuel rewards on total Econofoods purchase

Weaknesses

1. Small presence: Stores are concentrated in particular part of the country
2. No online purchase service
3. Primary focus is on grocery products, hence customers have to go other stores for the other products.

Opportunities

1. Expansion: All its stores are located around North-Central Texas, can expand its network in other regions of the nation
2. Company can also provide products like clothes, sanitary and household

Threats

1. Large retail players entering into smaller markets
2. The discounting strategy at Wal-Mart remains the significant threat for smaller community market

Competition

Competitors

1. Hy-Vee
2. Walmart
3. Rogers Brothers

 

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