FoodMaxx SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 738
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SWOT Analysis of FoodMaxx with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

FoodMaxx

Parent Company

Save Mart Supermarkets

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

Your Maximum Discount Supermarkets ; Get more for your money at FoodMaxx

USP

No membership fee warehouse supermarket

STP

Segment

Interested in discounts (price conscious)

Target Group

Middle class & restaurants

Positioning

Lowest Possible Prices

SWOT Analysis

Strengths

1. 45 stores with strong community support
2. S.H.A.R.E. (Supporting Humanities, Arts, Recreation, Education, and Sports) and C.A.R.E.S (Community, Arts, Recreation, Education) programs
3. Locally procured fruits and vegetables, very fresh as compared to other stores in the region
4. No frills shopping experience (There is no minimum that must be purchased)

5. Discount coupons available which attracts customers

Weaknesses

1. Occasionally prices are higher than the market average
2. The stores are large but presence only in a few towns

3. Small towns and localities may not have many large scale buyers

Opportunities

1. Retail directly to restaurants and food courts
2. Online retail and home delivery on large purchases
3. Expansion to other major cities

Threats

1. Local mom and pop stores may have higher prices but convenience and customer loyalty is higher
2. Online retail have captured a large market share in the recent days
3. With the coming of better refrigeration technology and transportation, suppliers now look for customers for the best prices, even if they are far from the farm.

4. Many customers now shift to organic foods

Competition

Competitors

1. Walmart
2. Food Basics
3. Breaux Mart Supermarkets

 


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