Gristedes SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 637

SWOT Analysis of Gristedes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Red Apple Group




Lifestyle & Retail

Tagline/ Slogan

Your Neighborhood Grocer Since 1888; Mega Stores, Mega Values


Chain of stores specifically for the urban crowd



Both members in the family are working

Target Group

Housewives in urban population


Widest selection and best product

SWOT Analysis


1. Over 30 stores in the New York area alone
2. Premium quality product to serve the urban crowd
3. Over a 100 years experience in the retail industry
4. Diamond Value Club (DVC) Card : discount card

5. Special floral department


1. Price is not the selling point, variety and choice is. Deters many consumers from regular purchases.
2. The New York – Manhattan urban customers are more interested in convenience and proximity of the store rather than the variety or price
3. No online retail limits its customer base


1. Can expand operations to other states and cities.
2. A larger departmental store gives variety and more customer loyalty
3. Home and office delivery, online retail would be more convenient for city dwellers


1. Organic food stores are gaining market share
2. Strong competition from gourmet shops
3. Sandwich and shawarma shops sometimes replace the daily meals of the busy city dwellers

4. High rents in these areas are also eating away the profits



1. Fairway Market
2. Morton Williams Supermarkets
3. Pioneer Supermarket


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