Gristedes SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 766
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SWOT Analysis of Gristedes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gristedes

Parent Company

Red Apple Group

Category

Retail

Sector

Lifestyle & Retail

Tagline/ Slogan

Your Neighborhood Grocer Since 1888; Mega Stores, Mega Values

USP

Chain of stores specifically for the urban crowd

STP

Segment

Both members in the family are working

Target Group

Housewives in urban population

Positioning

Widest selection and best product

SWOT Analysis

Strengths

1. Over 30 stores in the New York area alone
2. Premium quality product to serve the urban crowd
3. Over a 100 years experience in the retail industry
4. Diamond Value Club (DVC) Card : discount card

5. Special floral department

Weaknesses

1. Price is not the selling point, variety and choice is. Deters many consumers from regular purchases.
2. The New York – Manhattan urban customers are more interested in convenience and proximity of the store rather than the variety or price
3. No online retail limits its customer base

Opportunities

1. Can expand operations to other states and cities.
2. A larger departmental store gives variety and more customer loyalty
3. Home and office delivery, online retail would be more convenient for city dwellers

Threats

1. Organic food stores are gaining market share
2. Strong competition from gourmet shops
3. Sandwich and shawarma shops sometimes replace the daily meals of the busy city dwellers

4. High rents in these areas are also eating away the profits

Competition

Competitors

1. Fairway Market
2. Morton Williams Supermarkets
3. Pioneer Supermarket


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