Houchens Industries SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 658
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SWOT Analysis of Houchens Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Houchens Industries

Parent Company

100% employee owned company - Employee Stock Ownership Plan (ESOP)

Category

Retail, Banking, Construction

Sector

Lifestyle and Retail

Tagline/ Slogan

Providing The Necessities of Life

USP

An ESOP Company

STP

Segment

Those conscious of the lowest prices in town

Target Group

Middle class home makers

Positioning

Affordable items for a family

SWOT Analysis

Strengths

1. Over 400+ grocery and convenience stores
2. Convenience stores under the name Jr. Food Stores
3. Supermarkets under the name Piggly Wiggly, Food Giant Supermarkets, Market Place, etc
4. Acquired Hillard Lyons, Tampico Beverages , two high schools and many other firms

5. The company has over 10,000+ employees

Weaknesses

1. Supermarkets are primarily located in Kentucky and Tennessee
2. There are a large number of firms under the Houchens umbrella but there is very little emphasis on any particular sector other than supermarkets

Opportunities

1. Cater to organic products, furniture and stationary
2. The portfolio is large but a garments chain would be a good improvement

Threats

1. With a large number of subsidiary firms, emphasis on retail may be lost
2. Diversified firms may lead to conflict of interests
3. As an ESOP, there is less scrutiny on the actions of the management

Competition

Competitors

1. Walmart
2. Taco Bell
3. CEDLI


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