Broulims SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 624
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SWOT Analysis of Broulims with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Broulims

Parent Company

Broulims

Category

Grocery and Food

Sector

Retail

Tagline/ Slogan

Fresh foods

USP

Catering service on special occasions

STP

Segment

Mid income level urban customers

Target Group

Middle income families

Positioning

Value for money fresh food

SWOT Analysis

Strengths

1. Online purchase portal that makes it easier to shop for the customers.

2. Is in the business of fresh food for about 80 years and has established its credibility

3.A wide variety of food items and customised on call catering service on all occasions has made it popular among time constrained customers

4.Well trained employees and very good customer service

5.Many customer engagement programs like healthy food recipes help

Weaknesses

1.There has been complaints about the quality of the produce they sell

2.Price is higher than Walmart which might take away price sensitive customers

3.The number of stores is limited and is not present in many cities

Opportunities

1. With time constraint of people increasing, there is an increasing demand for on the call food and grocery delivery for special occasions. It can leverage on this opportunity and extend its delivery service in special occasions
2.Improve its quality of produce and create a brand image of having high quality as this is one major complaint that people have against it

Threats

1.Grocery supermarket is a very fragmented segment with many new competitors every year and price competition with giants like Walmart

2.Increasing government regulation on Food Standards and safety has increased cost of production

Competition

Competitors

1. WinCo

2. Walmart

3. Safeway

4.Giant Food

5. Stop & Shop

6.Publix

7. Whole Foods

 


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