Charleston Department Stores SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 630
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SWOT Analysis of Charleston Department Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Charleston Department Stores

Parent Company

Charleston Department Stores

Category

Apparel, shoes & sports goods

Sector

Lifestyle retail

Tagline/ Slogan

-

USP

Quality products

STP

Segment

High income

Target Group

Young men and women

Positioning

Quality products of well known brands

SWOT Analysis

Strengths

1.Very helpful well trained staff

2.Good store ambience & layout with a good collection of products

3.Online portal helps sell throughout the country

4.good customer loyalty programs, discounts and customer relationships help retain customers in the long run

Weaknesses

1.Stores present only in Charleston hence a big limitation to growth

2. Price is high and many customers find it overpriced

Opportunities

1.Can tie up with schools directly to take bulk contract of supplying uniforms and sports goods
2.Can expand into other locations in the country and also incorporate online ordering and home delivery

Threats

1. Recent recession has made customers to decrease their consumption and go for price comparison and purchase of only value for money products

2.Too much of fragmented market with the recent increase of the e-commerce companies is decreasing in-store sales

Competition

Competitors

1.T.J.Maxx

2.Kohl's

3.Urban Outfitters Direct

4.Walmart

5.Dollar General

6.Costco Charleston

7.Burlington Coat Factory

 

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