Crosby's Marketplace SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 527
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SWOT Analysis of Crosby's Marketplace with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Crosby's Marketplace

Parent Company

Crosby's Marketplace

Category

Grocery store

Sector

Food and retail

Tagline/ Slogan

-

USP

Organic and all natural fresh produce

STP

Segment

Middle class and upper middle class who value good quality over price

Target Group

Time constrained urban households

Positioning

High quality fresh products with the fastest service possible

SWOT Analysis

Strengths

1.Size of the store and store layout is very good and optimal; making shopping easier

2.Good infrastructure and efficient staff makes shopping faster and more efficient creating better customer experience

3.Stock replenishment is fast making availability of products a major reason for customers to come back to shop

4.Quality of produce is very good

5.Sources the products from local suppliers thereby also helping the community and creating a community friendly brand image

Weaknesses

1.Costlier than other similar grocery stores and limited market share

2.Geographic limitation causes low brand awareness

Opportunities

1.To expand into online ordering and home delivery as people are looking for more and more services
2.Can invest in customer relationship management initiatives to increase brand loyalty

Threats

1. Price being higher than similar grocery stores the recessions hit sales to a great extent.

Competition

Competitors

1.Stop and Shop

2. Shaws

3. Market Basket

4. Trader Joe's


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