Food Emporium SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 679
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SWOT Analysis of Food Emporium with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Food Emporium

Parent Company

The Great Atlantic & Pacific Tea Company (A&P)

Category

Grocery

Sector

Food retail

Tagline/ Slogan

Someone Made a Store Just for Me

USP

Premium quality products and upmarket ambience

STP

Segment

Higher income group

Target Group

Higher income households which give maximum importance to quality

Positioning

Exceptionally high quality food at convenience

SWOT Analysis

Strengths

1 Many customer loyalty programs like fresh club card, coupons and senior appreciation programs helps retain customers

2.Online shopping with same day delivery for better customer relationship management

3.Has a upmarket look and feel in the ambience

4.Centrally located him makes many customers go there for convenience as it is the nearest

Weaknesses

1.No discounts and higher prices from other nearby stores

2.Low brand awareness and less revenue share

3.Constricted aisles and less space near cash counters make the store layout not great for customer service and experience

Opportunities

1. Can improve on customer service by introducing customer relationship management techniques and training of sales force
2.Improve infrastructure to make shopping experience easier

Threats

1.Global recession hits premium products first as they are more costly and hence they saw drop in sales

2.High and intense price competition in the segment

Competition

Competitors

1.Trader Joe’s

2.Fairway Market

3.The Dead Rabbit

4.Village Farm Grocery


The table above concludes the Food Emporium SWOT analysis along with its marketing strategy and brand parameters.

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