Holiday Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 535
Advertisements

SWOT Analysis of Holiday Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Holiday Market

Parent Company

Holiday Market

Category

Grocery

Sector

Food Retail

Tagline/ Slogan

Your neighbourhood grocery store since 1962!

USP

Fresh quality produce

STP

Segment

Middle income urban customers

Target Group

Middle income households

Positioning

Neighbourhood store where you will get the best quality products

SWOT Analysis

Strengths

1 Quality selection of products

2.Good customer service

2.Very employee friendly and positions itself as an employee owned store which helps in retaining skilled employees and improves store performance

4.Covenient online ordering has helped it increase its customer base

5.Customer loyalty programs helps it retain existing customers

6 Has unique auction feature where unique products are auctioned

Weaknesses

1. Limited geographic reach and low brand visibility

2.Prices are high and lesser variety compared to global giants

3. Infrastructure and ambience of store not very good. There is a lot of overcrowding at times

Opportunities

1. Improve the ambience and target customers in the upper segment who value quality products and are ready to pay a higher price
2. Can tie up with local suppliers and increase its connection to the neighbourhood community so that they can source supplies at lower costs. This will also give them more credibility as a ‘neighbourhood store’.

Threats

1.It faces the same problem as most other grocery stores of increased and intense price competition

2.Increased Food standards by the government has increased the costs involved in quality checks

Competition

Competitors

1.Whole Foods

2.Trader Joes

3. Hannaford

4. Shaw's

5. Stop & Shop



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: