SWOT Analysis of Holiday Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Your neighbourhood grocery store since 1962!
Fresh quality produce
Middle income urban customers
Middle income households
Neighbourhood store where you will get the best quality products
1 Quality selection of products
2.Good customer service
2.Very employee friendly and positions itself as an employee owned store which helps in retaining skilled employees and improves store performance
4.Covenient online ordering has helped it increase its customer base
5.Customer loyalty programs helps it retain existing customers
6 Has unique auction feature where unique products are auctioned
1. Limited geographic reach and low brand visibility
2.Prices are high and lesser variety compared to global giants
3. Infrastructure and ambience of store not very good. There is a lot of overcrowding at times
1. Improve the ambience and target customers in the upper segment who value quality products and are ready to pay a higher price 2. Can tie up with local suppliers and increase its connection to the neighbourhood community so that they can source supplies at lower costs. This will also give them more credibility as a ‘neighbourhood store’.
1.It faces the same problem as most other grocery stores of increased and intense price competition
2.Increased Food standards by the government has increased the costs involved in quality checks
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