Fareway SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 852
Advertisements

SWOT Analysis of Fareway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fareway

Parent Company

Fareway Stores, Inc.

Category

Grocery Chain

Sector

Retail

Tagline/ Slogan

Economical Food Stores

USP

Extensive fresh meat counters

STP

Segment

Sells across all demographic segments

Target Group

The middle and higher-income markets

Positioning

Self-service grocery store providing Quality meat and produce

SWOT Analysis

Strengths

1.Big Presence in Iowa state with over 110 stores

2.Brand image of being a provider of high quality meat

3. Customer loyalty is high because of strong focus on good service

4. Low, competitive prices attracts customers

5.Strong efficient Supply chain

6. Has good support and partnerships with local businesses, communities and farmers

7.  Use eco-friendly practices at their stores

Weaknesses

1. Not open on a Sunday is a concern

2.Facing problems in locating new site locations for Fareway stores

3. Poor publicity due to citation for Child-labor law violation

4. Leader in providing quality meat but vegetable produce section not so good

Opportunities

1. Expansion outside Iowa
2. Innovation in supply chain technology
3. Product and services expansion
4. Create partnerships with other vendors and providers.

5. Opportunity to increase sales by opening on Sunday’s and major holidays which are days when family go out for shopping

6. Adding an alcohol and wine section

7. Adding new exclusive brands and products to improve sales

Threats

1. Intense Competition from existing local grocers
2. Economic slowdown

3. Lower cost competitors or imports
4. Suppliers providing sub-standard quality meat affecting image
5. Legal issues affecting brand image

6. External Changes like changing tax policies, government regulations, etc.

7.Walmart is a leader in low cost  groceries, Fareway may not be able to compete with Walmart directly on price

Competition

Competitors

1.  Hy-Vee
2. Walmart

3. IGA inc.



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: