Fareway SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 820

SWOT Analysis of Fareway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Fareway Stores, Inc.


Grocery Chain



Tagline/ Slogan

Economical Food Stores


Extensive fresh meat counters



Sells across all demographic segments

Target Group

The middle and higher-income markets


Self-service grocery store providing Quality meat and produce

SWOT Analysis


1.Big Presence in Iowa state with over 110 stores

2.Brand image of being a provider of high quality meat

3. Customer loyalty is high because of strong focus on good service

4. Low, competitive prices attracts customers

5.Strong efficient Supply chain

6. Has good support and partnerships with local businesses, communities and farmers

7.  Use eco-friendly practices at their stores


1. Not open on a Sunday is a concern

2.Facing problems in locating new site locations for Fareway stores

3. Poor publicity due to citation for Child-labor law violation

4. Leader in providing quality meat but vegetable produce section not so good


1. Expansion outside Iowa
2. Innovation in supply chain technology
3. Product and services expansion
4. Create partnerships with other vendors and providers.

5. Opportunity to increase sales by opening on Sunday’s and major holidays which are days when family go out for shopping

6. Adding an alcohol and wine section

7. Adding new exclusive brands and products to improve sales


1. Intense Competition from existing local grocers
2. Economic slowdown

3. Lower cost competitors or imports
4. Suppliers providing sub-standard quality meat affecting image
5. Legal issues affecting brand image

6. External Changes like changing tax policies, government regulations, etc.

7.Walmart is a leader in low cost  groceries, Fareway may not be able to compete with Walmart directly on price



1.  Hy-Vee
2. Walmart

3. IGA inc.


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