Hollywood Super Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 688
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SWOT Analysis of Hollywood Super Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hollywood Super Market

Parent Company

Hollywood Super Market

Category

Grocery Store

Sector

Retail

Tagline/ Slogan

Michigan owned and operated since 1950

USP

Hometown shopping experience

STP

Segment

Southeast Michigan people

Target Group

People of all demographics

Positioning

Store which gives you hometown shopping experience

SWOT Analysis

Strengths

1. Regular Mega Deal offers to attract customers
2. Old fashioned and great Customer service where every customer is treated as a member of the family
3. It has double the meat selection as compared to most area stores
4. Vast selection of Michigan-made products which attracts the local customers

5. Additional services such as recycling of bottles and cans are provided

Weaknesses

1. More expensive prices of the staples as they cannot compete with the big players
2. Limited selections of brands are available compared to larger brands

Opportunities

1. More advertising and promotional deals to draw in more customers

2. Incorporating new technology in distribution and supply chain

3. Renovating the infrastructure to attract more customers

Threats

1. Walmart is a threat in the low cost segment, it cannot compete with walmart on price

2. Inflation in the economy can squeeze out profits in this intense competition market

Competition

Competitors

1. Target
2. Meijer
3. Kroger

 

The table above concludes the Hollywood Super Market SWOT analysis along with its marketing strategy and brand parameters.

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