Minyard Food Stores SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 465
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SWOT Analysis of Minyard Food Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Minyard Food Stores

Parent Company

RLS Supermarkets, LLC

Category

Retail

Sector

Supermarket Chain, Pharmacies, Fuel Station

Tagline/ Slogan

A tradition as big as Texas

USP

Locally owned and operated chain of supermarkets

STP

Segment

Customers of all demographics shop here

Target Group

Family Customers

Positioning

Locally owned and operated supermarket chain

SWOT Analysis

Strengths

1. Loyal customer base, mainly local families in the area due to its positioning
2. Traditional grocery store which has stocks of ethnic foods
3. Great deals are provided on meat and vegetables
4.  For the convenience of the customers, pharmacy is placed inside the store

5.  Huge stores with a lot of merchandise at a lower cost

Weaknesses

1.  Old building, most of the supermarket chains gives the appearance of run- down buildings
2 .Undermanned department in the stores are sometimes a concern
3.  Long queues at the checkout counter as a concern at times

Opportunities

1.  More advertising and promotional deals to draw in more customers

2. Incorporating new technology in distribution and supply chain

3. Renovating the infrastructure to attract more customers

Threats

1.  Walmart is a threat in the low cost segment, Minyard’s cannot compete with walmart on price

2. Inflation in the economy can squeeze out profits in this intense competition market

3. Many other local retailers are also building pharmacy chains like Bi-mart

4. competition is both from retailers as well as pharmacies

Competition

Competitors

1. Walmart
2. Target
3. Kmart



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