A&P Supermarkets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2751
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SWOT Analysis of A&P Supermarkets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

A&P Supermarkets

Parent Company

Tengelmann Group

Category

Retail

Sector

Supermarket chain

Tagline/ Slogan

Fresh from your store to your door!;  Fresh thinking since 1859, The Freshest Products

USP

Fresh, high-quality food

STP

Segment

Sells across all demographic segments

Target Group

The middle and higher-income markets

Positioning

One stop shopping centre

SWOT Analysis

Strengths

1. Fresh high quality food for the family dinner table
2. Supermarket News ranked A&P in the 2012 "Top 75 Food Retailers and Wholesalers"
3. In addition to traditional grocery departments A&P stores include a bakery, full-service delicatessen, full-service meat, and a pharmacy
4.  Up to 20,000 store brand products are available

5.  Famous for its quality liquor

Weaknesses

1. The promotional deals which did not connect with the shoppers
2. Many advertising campaigns which resulted in confusing customers
3. Products are little bit overpriced as compared to other supermarkets

Opportunities

1. Changing pricing strategy which may attract price sensitive customers
2. New promotional deals which connects with the consumers
3. Innovation in Supply Chain Technology

Threats

1. Low priced competitors like Walmart; forced many chains to downsize
2. Weak economy affects the sales tremendously
3. Intense competitions from the existing competitors

4. Because of recession customers migrated to Walmart in great numbers

Competition

Competitors

1. Walmart
2. Gristedes
3. Target



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