A&P Supermarkets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2484

SWOT Analysis of A&P Supermarkets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

A&P Supermarkets

Parent Company

Tengelmann Group




Supermarket chain

Tagline/ Slogan

Fresh from your store to your door!;  Fresh thinking since 1859, The Freshest Products


Fresh, high-quality food



Sells across all demographic segments

Target Group

The middle and higher-income markets


One stop shopping centre

SWOT Analysis


1. Fresh high quality food for the family dinner table
2. Supermarket News ranked A&P in the 2012 "Top 75 Food Retailers and Wholesalers"
3. In addition to traditional grocery departments A&P stores include a bakery, full-service delicatessen, full-service meat, and a pharmacy
4.  Up to 20,000 store brand products are available

5.  Famous for its quality liquor


1. The promotional deals which did not connect with the shoppers
2. Many advertising campaigns which resulted in confusing customers
3. Products are little bit overpriced as compared to other supermarkets


1. Changing pricing strategy which may attract price sensitive customers
2. New promotional deals which connects with the consumers
3. Innovation in Supply Chain Technology


1. Low priced competitors like Walmart; forced many chains to downsize
2. Weak economy affects the sales tremendously
3. Intense competitions from the existing competitors

4. Because of recession customers migrated to Walmart in great numbers



1. Walmart
2. Gristedes
3. Target


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