Buehler’s Store SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 567

SWOT Analysis of Buehler’s Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Buehler’s Store

Parent Company

E&H Family Group


Grocery Store Chain



Tagline/ Slogan

Buehler’s Market, not just a grocery store; It’s good to be home


Focus on localized products and sustainability



Sells across all demographic segments

Target Group

Middle Class


Grocery store with fresh local produce

SWOT Analysis


1. Excellent customer service
2. Most stores being located in urban areas with concentrated population
3. Special services to customers like taxi service
4. Personalized service features like calling ahead and ordering groceries, etc. are much appreciated by customers

5. Brand loyalty is high among the customer base

6.Brand Equity is high due to rich heritage of Buehlers since it has been around since 1932

7.Great ties with local suppliers and businesses


1.  Inability to compete with Walmart on price
2. A number of recent product recalls have affected company’s image
3. Produce selection is not as varied as many larger national stores

4. Being a smaller grocery chain, it cannot enjoy the same economies of scale as its larger counter parts


1. Market for large stores in Ohio is saturated and Buehler’s can occupy a small store niche
2. Private label growth to enhance brand & margins
3. Opportunity to remodel the stores to modernize them

4. Expand services to culinary schools, healthcare, others

5. Target newer customer segments during lucrative Black Friday sales

6. Focus of store growth through acquisitions


1. Economic slowdowns will shift customers to stores with cheaper offerings like walmart
2. Competition from two fronts: high-end (Whole Foods) and price competitive (Wal-Mart )
3. Price wars can drive down already low profit margins

4. External changes (government, politics, taxes, etc)

5. Inability to absorb price increases due to smaller scale vs. national competitors

6. Economic downturn affecting core shoppers’ wallets

7. Declining profits can put pressure on already weak financial positions



2.Smaller local grocers


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