Buehler’s Store SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 594
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SWOT Analysis of Buehler’s Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Buehler’s Store

Parent Company

E&H Family Group

Category

Grocery Store Chain

Sector

Retail

Tagline/ Slogan

Buehler’s Market, not just a grocery store; It’s good to be home

USP

Focus on localized products and sustainability

STP

Segment

Sells across all demographic segments

Target Group

Middle Class

Positioning

Grocery store with fresh local produce

SWOT Analysis

Strengths

1. Excellent customer service
2. Most stores being located in urban areas with concentrated population
3. Special services to customers like taxi service
4. Personalized service features like calling ahead and ordering groceries, etc. are much appreciated by customers

5. Brand loyalty is high among the customer base

6.Brand Equity is high due to rich heritage of Buehlers since it has been around since 1932

7.Great ties with local suppliers and businesses

Weaknesses

1.  Inability to compete with Walmart on price
2. A number of recent product recalls have affected company’s image
3. Produce selection is not as varied as many larger national stores

4. Being a smaller grocery chain, it cannot enjoy the same economies of scale as its larger counter parts

Opportunities

1. Market for large stores in Ohio is saturated and Buehler’s can occupy a small store niche
2. Private label growth to enhance brand & margins
3. Opportunity to remodel the stores to modernize them

4. Expand services to culinary schools, healthcare, others

5. Target newer customer segments during lucrative Black Friday sales

6. Focus of store growth through acquisitions

Threats

1. Economic slowdowns will shift customers to stores with cheaper offerings like walmart
2. Competition from two fronts: high-end (Whole Foods) and price competitive (Wal-Mart )
3. Price wars can drive down already low profit margins

4. External changes (government, politics, taxes, etc)

5. Inability to absorb price increases due to smaller scale vs. national competitors

6. Economic downturn affecting core shoppers’ wallets

7. Declining profits can put pressure on already weak financial positions

Competition

Competitors

1.Walmart
2.Smaller local grocers



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