Bunches Florapost SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 684
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SWOT Analysis of Bunches Florapost with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bunches Florapost

Parent Company

Bunches Florapost

Category

Retail

Sector

Flowers

Tagline/ Slogan

Flowers by post

USP

Fresh, long lasting flowers

STP

Segment

Flowers at retail stores

Target Group

Customers of all demographics

Positioning

Leading online florist to send flowers by post

SWOT Analysis

Strengths

1. Offers great value, long lasting flowers with great customer service
2. Long standing relationships to suppliers who are committed to quality and longevity of flowers
3. First flower shop in UK to offer chocolates along with flowers and hence began very popular
4. Commitment of the employees to quality, service and also growth of the company

5. Won the Nottingham Post Nottinghamshire Company of The Year award

6. The flowers can be purchased online and they have huge selection for almost all the occasions

7. Delivery free of all cost with all the orders

Weaknesses

1. Too much dependence on the supplier for their daily operations
2. The traffic is not even throughout the year which is a concern
3. The product has short lifecycle so it creates hindrance for entering into new markets

Opportunities

1. Expansion in new international markets
2. Provide better promotional offers
3. Increase the varieties of the products offered

4. Diversification by adding lines ranging from helium-filled party balloons and houseplants to greetings cards, soft toys and chocolates

Threats

1. Low price competitors
2. Changing customer preference and trends
3. Suppliers providing low grade flowers may affect the well-built brand image

4. Weak economic conditions may affect business

Competition

Competitors

1. Easy Plants and Lawns
2. Flowerfete
3. Eden4flowers



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