D&W Fresh Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 464
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SWOT Analysis of D&W Fresh Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

D&W Fresh Markets

Parent Company

Spartan Stores

Category

Grocery Store Chain

Sector

Retail

Tagline/ Slogan

From the Everyday to the Extraordinary; Great Meals Start Here

USP

Focus on Highest- Quality of Fresh Produce

STP

Segment

Sells across all demographic segments

Target Group

Middle Class and Upper Middle Class

Positioning

Fresh Produce grocer

SWOT Analysis

Strengths

1.Parent Company’s strong financial position

2.Culinary Classroom services are a major attraction

3.D&W holds regular food events like wine tasting festivals, etc. to attract customers

4.Good Wine Selection attracts customers

5.Very good seafood selection with high quality

6.Loyal Customer Base due to rich heritage

7. Partnerships like with “The Great Wine and Beer Symposium” to supply wine and beer

Weaknesses

1.Pricing of products is leading to customer attrition as the company keeps increasing prices

2. Breakup of the company’s services like the pharmacy and catering services after the payout limited its ability to provide a complete shopping experience like other stores

3.D&W brand is dying slowly as parent company Spartan Stores slowly rebrands D&W to other brands

Opportunities

1.Market share can be improved by leveraging its high quality food provider image

2.Consumer trends towards healthier foods can be an opportunity

3.Rebranding of company under new parent company

4.New Parent company bringing much needed capital to the chain

5.Opening new stores in high growth neighborhoods

6.Incorporating new technology in distribution and supply chain

Threats

1.Intense Competition in the grocery segment

2.Threat of loss of brand loyalty due to acquisition by Spartan

3.A downturn in economy could affect store profitability

4.Walmart is a threat in the low cost segment

5.Inflation in the economy can squeeze out profits in this intense competition market

6.Sharp rising Food Prices affecting core ‘fresh food’ margins

7.Suppliers providing tainted food products

Competition

Competitors

1.Meijer

2. Target

3. Wal-Mart



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