Food Pavilion SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 384
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SWOT Analysis of Food Pavilion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Food Pavilion

Parent Company

The Markets LLC

Category

Retail

Sector

Grocery Store

Tagline/ Slogan

-

USP

Finest fresh food experience

STP

Segment

Customers of all demographics

Target Group

People belonging to high and middle class segments

Positioning

Store which provides best value and selection

SWOT Analysis

Strengths

1. Fresh food and products are purchased from the local markets which increased the ownership of the locals
2. Prepared foods for people where cooking is not an option
3. Great for unique items, have more of the Hispanic food items and fresh cabbage salsa in deli
4. Excellent customer service which increases customer satisfaction

5. Rebates are offered for using Grocery bags

6. Aggressive campaign to recycle everything and no waste strategy

7. A dedicated team to observe new habits amongst the consumers

Weaknesses

1. Prices are high as compared to other low cost stores
2. Different stores have different name, so a brand image is not created
3. Food products are not as fresh as their competitors

Opportunities

1. More advertising and promotional deals to draw in more customers

2. Incorporating new technology in distribution and supply chain

3. Renovating the infrastructure to attract more customers

Threats

1. Changing food trends amongst the consumers
2. Walmart is a threat in the low cost segment

Competition

Competitors

1. Walmart
2. Haagen
3. Winco



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