Harmons Grocery SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 700
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SWOT Analysis of Harmons Grocery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harmons Grocery

Parent Company

Harmons Grocery

Category

Retail

Sector

Supermarket chain

Tagline/ Slogan

We’re not Normal, we’re Harmons!

USP

Local Store like feeling

STP

Segment

People in Utah

Target Group

People of all demographics shop here

Positioning

Neighbourhood Grocer

SWOT Analysis

Strengths

1. Stores are open for 24 hours a day, 7 days a week
2. Convenience to the consumers to carry grocery items along with fresh produce
3. Incentives are provided for the associates to go beyond the call of the duty, such that quality of service improves
4. Stores are large, in addition to groceries, they have pharmacies, food items and various non- food items for sale

5. Excellent customer service, happy and knowledgeable employees

6. Harmons scholarship to the students and donations to various non-profit organization helps in building brand image

7. To motivate the associates to work hard and smart, Harmons visionary award is given to five associates every year

8. Post Office and Cooking classes inside the shop

Weaknesses

1. Products are pricey as compared to similar products in other supermarkets
2. Very large stores- not very efficient when fewer items are required compared to operationally efficiency of retail giants
3. Inability to keep costs down leading to reduced margins

Opportunities

1. Leverage the in-store pharmacy specialists to attract more people to the store
2. Innovation in Supply chain facilities
3. Products and services expansion

Threats

1.  Walmart is a competitor in low-price segment; Harmon’s are not able to compete with Harmons
2. Price wars may squeeze margins and drive down profits
3. Economic slowdown driving down sales and revenue

Competition

Competitors

1. Walmart
2. Target
3. Kroger


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