Retro-Trader SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 697
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SWOT Analysis of Retro-Trader with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Retro-Trader

Parent Company

Retro-Trader

Category

Retail

Sector

Retro Video Game Retailers

Tagline/ Slogan

The Home of Retro

USP

Largest Collection of Retro Video-games

STP

Segment

All segments of video game players

Target Group

Compulsive Gamers and Video Game Enthusiasts

Positioning

Hub for different retro-game  owners to come together

SWOT Analysis

Strengths

1. Provides active forum for enthusiasts
2. Being the first website of its type it has built up a unique collection 3. Tie-ups with many book authors who promote the site while using it for research of their books
4. Featured numerous times by the BBC to appear on their feature shows

5. Largest collection of retro-video games

6. Website is designed to be very informative about retro games

7. Tie-up with Alten8 to produce retro-games for newer consoles

Weaknesses

1.No Brick-n-mortal store, hence it is limited to its online presence
2. Badly designed website with many non-functioning links
3.No option for old games for newer consoles

4. Poor presence in the U.S. markets

Opportunities

1. Expand collection of games to include games of other consoles
2.Partnerships with other gaming websites like gametrailers.com and ign.com
3.Rebrand themselves  to appeal to newer generation of gamers

4.Leverage the active forum of the website as a source of new information on gamers preferences to aid in new game development

5.Develop new games in the retro-style to appeal to the niche gamer segment who likes retro games

Threats

1.New generation of gamers have no contact with old consoles
2.Dying interest in retro-games
3.Smartphones are killing interest in regular console based games

4.E-bay has become a new marketplace where old-retro games are also regularly sold

5.New websites cropping up where game roms are made available for free

6.PC simulators for retro games makes owning a retro game console  redundant

Competition

Competitors

1.E-bay
2.Coolroms
3.freeroms



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