Sullivan’s Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 371

SWOT Analysis of Sullivan’s Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sullivan’s Foods

Parent Company

J.B. Sullivan Inc.


Supermarket Stores



Tagline/ Slogan

Where Quality, Freshness and Service is Guaranteed


Quality Merchandise at competitive prices



Serves people across all demographic segments

Target Group

Middle Class and Upper-middle Class


Price Concept store with most products sold to customers at cost

SWOT Analysis


1. Successful Business Model based on Franchising
2. Strong company focus on customer service

3. Strong ties with local communities which have built up brand equity
4. Broader selection of Ethnic merchandise

5. Brand loyalty is high due to good customer service

6. Known for its high quality meat

7. Products are sold at cost price and then a 10% charge added to cover store expenses, making prices extremely low


1.Unable to compete with low-cost leader Walmart
2. Current positioning strategy not that effective in increasing sales
3. Limited geographic presence means less revenue and market share
4. Known for problems of stocking out in the produce section in smaller town stores


1. Incorporating new information systems in stores
2. Undergo a major rebranding campaign and target a new segment of customers
3. Modernize store design and renovate stores to make more appealing shopping experience to customers

4. Emerging technology and trends in retail marketing

5. Improve loyalty through new customer service initiatives

6. Increase market presence through store growth in larger cities

7. Acquisitions of newer brands and labels


1. An economic downturn or decline in consumer confidence
2. Price wars can squeeze already small margins

3. The Company faces the risk of significant competition in this segment and entry of another large retailer will significantly affect sales

4. External changes (government, politics, taxes, etc)

5. The Company is highly dependent of the state of the economy with sales booming during the Motorola years and crashing down during the downturn

6. The Company’s failure to anticipate and respond to changing customer preferences in a timely manner could adversely affect its operations



1.Local smaller retail grocers


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: