Top Food and Drug SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 532

SWOT Analysis of Top Food and Drug with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Top Food and Drug

Parent Company

Haggen, Inc.


Grocery Chain



Tagline/ Slogan

Top Saving, Top Quality


Low price with quality shopping experience



Sells across all demographic segments

Target Group

The middle and higher-income markets


Low Price Grocery Provider

SWOT Analysis


1.Big Presence in Washington and Oregon with over 30 stores

2.High brand equity due its rich heritage of over many years

3. Low, competitive prices attract customers

4. Wine Specialists available for recommendations, case orders and special requests

5. Has good support and partnerships with local businesses, communities and farmers

6.  One of the first stores to have a Starbucks inside the store, good partnership with Starbucks

7. Free childcare services provided at store to aid shoppers is a major advantage.

8. Low employee turnover is a sign of worker satisfaction


1. A number of store closures in many cities means less market share

2.Problems with mislabeling and mis-priced items

3. Small purchase limit of sale items

4. Parent company’s resources are split between Haggen’s Food store and the Top Food store format


1. Go through a long term transformation plan by weeding out weaker stores in order to redivert resources to more profitable stores

2. Innovation in supply chain technology

3. Product and services expansion

4. Create partnerships with other vendors and providers.

5. Leverage the in-store pharmacy specialists to attract more people to the store.

7. Adding new special services like better food products at the market café


1. Walmart providing intense competition with some stores closing in response to the opening of a walmart store in the neighborhood.
2. Economic slowdown driving down sales and revenue

3. Lower cost competitors or imports
4. External Changes like changing tax policies, government regulations, etc.

5.Walmart is a leader in low cost  groceries, Top food and drug may not be able to compete with Walmart directly on price

6. Price wars may squeeze margins and drive down profits



1. The Kroger Co.

2.Safeway Inc.

3. Albertson's Inc.


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