SWOT Analysis of Food Giant with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Grocery Store, supermarkets
Where your neighbors are the owners
Operating as a 100% employee owned store since 1918 it has a wide reach with 470+ stores and is best known as a grocery and supermarket chain.
People who have irregular working hours or work shifts and might go for impromptu purchases
Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.
Food Giant is positioned as a personal store for the local residents being completely owned by them and as such provides foods at a very affordable range being based on a cost plus profit format.
1. Wide reach and network and presence in 470+ stores with the company being completely owned by the employees giving it a personal touch. 2. Offers wide range of food at a very affordable price based on a cost plus profit method. 3. It offers fresh from the farm food which is particularly very attractive to the localites. 4. Also offers additional attractive services to the customers weekly specials, online redeemable coupons, recipe box, store locators.
1.The range of food offered is limited compared to other supermarkets which limit the options available to consumers. 2.The presence of stores is limited to certain regions in the USA which restricts brand awareness.
1.More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast. 2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods 3. Expand range of products outside the current ones to include florals, gift items etc.
4.Expand network of stores to different states and improve brand awareness.
1.Robbery attempts and other threats lead to concerns for property loss. 2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores. 3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.
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