SWOT Analysis of Glen's Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
You’re in the Glen’s neighborhood
Primarily started as serving food to the military commissaries, now is committed to serving fresh food to residents of more than 44 states in the USA.
People who have irregular working hours or work shifts and might go for impromptu purchases
Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.
Glen’s Market offers fresh quality food for the local community. It differentiates itself on fresh food and quality shopping experience calling it the Glen’s neighborhood.
1. Legacy of serving people in the military and then serving residents with a unique shopping experience in more than 44 states. 2. Offers wide range of fresh and food of the best quality. 3. Also offers additional attractive services to the customers like in store discount deals, fuel, discounts, digital coupons, nutrition guide, meal planning, healthy cooking tips and extra saving deals.
4. Regionally a very popular store brand in the US
1. The range of food offered is limited compared to other supermarkets since it also offers floral and cooking classes which limit the options available to consumers. 2.Brand awareness is restricted to some areas which means limited revenue share
1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast. 2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods 3.Improve brand awareness among the people by more marketing campaigns.
1.Robbery attempts and other threats lead to concerns for property loss. 2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores. 3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.
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