Holiday Quality Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 453
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SWOT Analysis of Holiday Quality Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Holiday Quality Foods

Parent Company

Holiday Quality Foods

Category

Convenience Store

Sector

Supermarket

Tagline/ Slogan

Your neighborhood grocery store since 1962

USP

Leading since 1962, offers fresh and quality food at their convenience to the residents.

STP

Segment

People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.

Positioning

Holiday Quality foods offers fresh and good quality food along with necessities like meat, produce, bakery and wine to the local communities

SWOT Analysis

Strengths

1. Legacy of serving people since 1962 offering fresh and good quality food along with necessities like meat, produce, bakery and wine to the local communities
3. It offers employment to many people and is an employee owned store adding the personal touch to the local communities.
4. Also offers additional attractive services to the customers like specials, reward coupons, recipes and charity services for the communities.

5. Regionally a popular brand in the US

Weaknesses

1. The range of food offered is limited compared to other supermarkets since it also offers floral and cooking classes which limit the options available to consumers.
2.Brand awareness is restricted and less revenue share

Opportunities

1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, wider product range  and reach to people by opening up more flagship stores in different states in USA.

Threats

1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.

Competition

Competitors

1. Walmart

2. Kroger

3. Target



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