SWOT Analysis of Ingles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Ingles Markets Inc
The Ingles advantage
Leading since 1963, Ingles dominates the supermarket retail chain in USA offering a wide range of food and daily necessity items.
People who have irregular working hours or work shifts and might go for impromptu purchases
Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.
Ingles offers fresh quality food and a friendly shopping experience to the local community.
1.Legacy of serving people since 1963 dominates the supermarket retail chain in USA offering a wide range of food and daily necessity items. 2. It also offers services in the lines of milk processing, packaging and gas stations.
3.It has a wide presence in 6 states with more than 200 stores 4. Also offers additional attractive services to the customers likedigital coupons, weekly flyer programs, special recipes and healthy cooking tips.
1. The range of food offered is wide compared to other supermarkets since but it should also diversify to include floral, gift items and cooking classes which limit the options available to consumers. 2.Brand awareness is restricted to a few US states
1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast. 2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods 3. Expand network, wider product range and reach to people by opening up more flagship stores outside the 6 states.
1.Robbery attempts and other threats lead to concerns for property loss. 2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores. 3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.
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