Ingles SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 539
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SWOT Analysis of Ingles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ingles

Parent Company

Ingles Markets Inc

Category

Convenience Store

Sector

Supermarket chain

Tagline/ Slogan

The Ingles advantage

USP

Leading since 1963, Ingles dominates the supermarket retail chain in USA offering a wide range of food and daily necessity items.

STP

Segment

People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.

Positioning

Ingles offers fresh quality food and a friendly shopping experience to the local community.

SWOT Analysis

Strengths

1.Legacy of serving people since 1963 dominates the supermarket retail chain in USA offering a wide range of food and daily necessity items.
2. It also offers services in the lines of milk processing, packaging and gas stations.

3.It has a wide presence in 6 states with more than 200 stores
4. Also offers additional attractive services to the customers likedigital coupons, weekly flyer programs, special recipes and healthy cooking tips.

Weaknesses

1. The range of food offered is wide compared to other supermarkets since but it should also diversify to include floral, gift items and cooking classes which limit the options available to consumers.
2.Brand awareness is restricted to a few US states

Opportunities

1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, wider product range  and reach to people by opening up more flagship stores outside the 6 states.

Threats

1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.

Competition

Competitors

1) Food Lion LLC
2) Publix Supermarkets Inc
3) Walmart Stores, Inc.



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