Lochners SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 451
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SWOT Analysis of Lochners with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lochners

Parent Company

Lochners Departmental Stores

Category

Convenience Store

Sector

Department stores

Tagline/ Slogan

-

USP

Lochners operates as small scale department stores in small cities catering to the local need.

STP

Segment

People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.

Positioning

Lochners is positioned as small scale department stores in small cities catering to the local communities.

SWOT Analysis

Strengths

1. Serves local communities through its wide network of small scale department stores.
2. Also offers additional attractive services to the customers like coupons and frequent shoppers cards

3. Basics required by customers easily available

Weaknesses

1. The range of food offered is limited compared to other supermarkets which limit the options available to consumers.
2.Brand awareness is restricted compared to other supermarket chains.
3. Less market share and low revenues compared to bigger players

Opportunities

1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, wider product range  and reach to people by opening up more flagship stores in big cities.

Threats

1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.

Competition

Competitors

1. Target

2. Kroger

3. Walmart



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