SWOT Analysis of Marsh Supermarkets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Sun Capital Partners
Leading since 1931, Marsh supermarkets are a well known range of supermarkets and grocery stores offering village pantry.
People who have irregular working hours or work shifts and might go for impromptu purchases
Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.
Marsh offers fresh quality food and offers village pantry and gas station service.
1.Legacy of serving people since 1931 dominates the Indianapolis and Ohio area. 2. Offers wide range of fresh food along with village pantry, gas station and pharmacy services 3. Also offers additional attractive services to the customers like help yourselves recipes with sushi, bagel shop, espresso bar, Marsh fresh IDEA card, New York style Pizza center, toddlers section.
4.rebranding itself as “supermarket of the future” stores.
5. Over 9000 employees are a part of the workforce
1. Only grocery stores and not the full chain of supermarket facilities which limit the options available to consumers. 2.Brand awareness is restricted to a few US states
3. Limited market share and revenues compared to retail giants
1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast. 2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods 3. Expand network, wider product range and reach to people by opening up more flagship stores outside the Indianapolis area.
1.Fluctuating economic scenarios and unfavorable industry dynamics 2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores. 3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.
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