Nob Hill Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 497
Advertisements

SWOT Analysis of Nob Hill Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nob Hill Foods

Parent Company

Raley’s

Category

Convenience Store

Sector

Grocery stores

Tagline/ Slogan

For Food. For Family. For You.

USP

Leading since 1934, Nob Hill Foods is the dominant supermarket chain in the Sacramento area offering a wide variety of fresh and nutritious food.

STP

Segment

People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.

Positioning

Leading since 1934, Nob Hill Foods is the dominant supermarket chain in the Sacramento area offering a wide variety of fresh and nutritious food.

SWOT Analysis

Strengths

1. Leading since 1934, Nob Hill Foods is the dominant supermarket chain in the Sacramento area offering a wide variety of fresh and nutritious food.
2. Has a tremendous brand value winning customer awards and ranking continuously for environmentally friendly food..
3. Also offers additional attractive services to the customers like fresh dinner ideas portal, food for families program, e-cart and family farms within 50 miles programs etc

4. The parent company has over 15,000+ employees in workforce

Weaknesses

1.Limited market share and low revenues
2.Brand awareness is restricted to a few locations

Opportunities

1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2. Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, wider product range  and reach to people by opening up more flagship stores outside the Sacramento area.

Threats

1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3. Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.

Competition

Competitors

1. Target

2. Walmart

3. Kroger



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: