Peebles SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 436
Advertisements

SWOT Analysis of Peebles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Peebles

Parent Company

Stage Stores

Category

Convenience Store

Sector

Department Store chain

Tagline/ Slogan

Great Fashions. Great prices. Every day.

USP

According to Peebles "Our specialty is bringing nationally-known, brand name apparel, accessories, footwear and cosmetics to small towns and communities throughout the U.S.”

STP

Segment

People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.

Positioning

According to Peebles "Our specialty is bringing nationally-known, brand name apparel, accessories, footwear and cosmetics to small towns and communities throughout the U.S.”

SWOT Analysis

Strengths

1.According to Peebles "Our specialty is bringing nationally-known, brand name apparel, accessories, footwear and cosmetics to small towns and communities throughout the U.S.”.
2. Offers wide network of more than 900 stores across almost all states in USA.
3. It offers employment to more than 14500 people making it one of the top employers in the area, creating huge brand value.
4. Also offers additional attractive services to the customers like gift cards, perks and benefits, discounts and sales etc.

5. Offers a wide range of products including men, women apparel, beauty products, shoes, accessories and jewelry.

Weaknesses

1.Brand awareness is low and less market share
2.The prices of items are higher than supermarkets and grocery stores which might limit the target group.

Opportunities

1.Increasing purchasing power parity leading to improved lifestyles e.g
2. Expand network, wider product range  and reach to people by opening up more flagship stores.

Threats

1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.

Competition

Competitors

1) JC Penny.
2) Ross Stores Inc.
3) Sears, Roebuck and Co.



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: