R Ranch Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 838
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SWOT Analysis of R Ranch Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

R Ranch Markets

Parent Company

R Ranch Markets

Category

Convenience Store

Sector

Grocery stores

Tagline/ Slogan

-

USP

R Ranch markets is a grocery market chain offering fresh and good quality food to the community.

STP

Segment

People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.

Positioning

R Ranch markets is a grocery market chain offering fresh and good quality food to the community.

SWOT Analysis

Strengths

1. R Ranch markets is a grocery market chain offering fresh and good quality food to the community.
2. Also offers additional attractive services to the customers like special cuisines, food items etc.

3. Special discounts available round the year for customers

4. Multi-brand retail outlets with all brands of food available

Weaknesses

1. The range of food offered is limited compared to other supermarkets which limit the options available to consumers.
2.Brand awareness is low compared to big players

Opportunities

1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, wider product range  and reach to people by opening up more flagship stores outside the area.

Threats

1. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
2. Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores

3. Economic fluctuations and recessions can have operational issues

Competition

Competitors

1. Walmart

2. Kroger

3. Target



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