Riesbeck Food Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 475
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SWOT Analysis of Riesbeck Food Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Riesbeck Food Markets

Parent Company

New Concord

Category

Convenience Store

Sector

Grocery stores

Tagline/ Slogan

Service you can trust

USP

Leading since 1921, Reisbeck’s offers  fresh food of good quality in a wide range of product variety.

STP

Segment

People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.

Positioning

Their mission is “Our Mission is to build an environment of respect and dignity throughout the company, making Riesbeck’s the best place to work and the best place to shop”

SWOT Analysis

Strengths

1. Leading since 1921, Reisbeck’s offers  fresh food of good quality in a wide range of product variety.
2. Offers wide range of fresh food along with friendly service in many stores in a few counties
3. It offers employment to more than 1200 people making it one of the top employers in the area, creating huge brand value.
4. Also offers additional attractive services to the customers like discounts, sales, gift coupons, events and pharmacy services etc.

5. It also has its own brands like Our Family, Hereford Beef, Dietz & Watson, DeLallo etc

Weaknesses

1. The range of food offered is limited compared to other supermarkets since it also offers floral and cooking classes which limit the options available to consumers.
2.Brand awareness is low and lesser revenues compared to bigger retails

Opportunities

1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2. Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, wider product range  and reach to people by opening up more flagship stores outside the Ohio and West Virginia area.

Threats

1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.

Competition

Competitors

1. Target

2. Walmart

3. Kroger



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