Ruben's World Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 505
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SWOT Analysis of Ruben's World Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ruben's World Market

Parent Company

Ruben's World Market

Category

Convenience Store

Sector

Department store

Tagline/ Slogan

-

USP

Distinct old fashioned downtown store leading since 1898.

STP

Segment

People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.

Positioning

Distinct old fashioned downtown store leading since 1898.

SWOT Analysis

Strengths

1. Legacy of serving people since 1898 dominates as distinct old fashioned downtown store.
2. Offers wide range of products along with friendly service for the local community.
3. Also offers additional attractive services to the customers like gift coupons and wide range of items etc.

4. Popular groceries stores which have all the basics which customers are looking for

Weaknesses

1. The range of food offered is limited compared to other supermarkets since which limit the options available to consumers.
2.Brand awareness is restricted to a few areas

Opportunities

1. More young professionals living away from home and working long hours. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g
3. Expand network, wider product range  and reach to people by opening up more flagship stores.

Threats

1.Threats due to economic recessions
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.

Competition

Competitors

1. Walmart

2. Target



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