Curacao SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1068
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SWOT Analysis of Curacao with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Curacao

Parent Company

ADIR International, LLC

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

-

USP

Price match guarantee (lowest prices in town)

STP

Segment

Price conscious homemakers

Target Group

Hispanic and Latino families

Positioning

Great service and affordable prices

SWOT Analysis

Strengths

1. Large format stores concentrated across the west coast in US
2. Affiliates such as Curacao Business Centre, Curatel, Pasitel (Internet service provider), Curacao Financial, Campero, Curacao Travel
3.  Electronics, furniture, baby products and fashion accessories are the primary target
4. Online retail complements the stores

5. Purchase available on EMI gives customers flexibility

5. The products and services available include Consumer Electronics, Toys, Home Appliances, Furniture and Jewelry

Weaknesses

1. Presence is restricted to a few States means geographical limitations
2. Choice is limited in each of the segments especially in electronics
3. Lesser revenue shares since it is a smaller player compared to retail giants

Opportunities

1. Better trained employees will improve customer experience
2. Improving store presence would also help online retail
3. Movies and music is a big business which can be improved

Threats

1. Strong competition from Toy stores and furniture stores
2. Electronics and fashion trends get outdated fast
3. Online retail of a number of other competitors have better choice

Competition

Competitors

1. K-mart
2. Costco
3. IKEA

 

The table above concludes the Curacao SWOT analysis along with its marketing strategy and brand parameters.

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