Mac's Fresh Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 622
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SWOT Analysis of Mac's Fresh Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mac's Fresh Market

Parent Company

Mac's Fresh Market

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

We are all about fresh; Freshest meats in town

USP

Products at a discount

STP

Segment

Local price conscious town dwellers

Target Group

Middle class

Positioning

Discount store with fresh farm produce

SWOT Analysis

Strengths

1. A good number of stores across the states of Louisiana, Mississippi and Arkansas in the US
2. Weekly ads and coupon system to attract customers
3. Price of products are low despite having a good quality
4. Primary focus on groceries, so the stores are famous for the vegetables and fruits

5. Regionally a well renowned brand among the local population

Weaknesses

1. No online retail or home delivery
2. Does not have a wide variety of brands

3. Being a small player compared to big retail brands, it has very little market share

Opportunities

1. Health conscious buyers are interested in organic foods. Special section for these products would increase their purchase
2. Online retail and home delivery would increase the outreach of each store
3. Store presence is limited to three states, this can be increased to other states with similar population

Threats

1. Large retail chains now cater to every need of the customer
2. Online retail has now captured a significant market share
3. Mom and pop stores continue to thrive in small towns

Competition

Competitors

1. Double Quick
2. Grocer’s Pride
3. Rouse’s supermarket

 


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