McCaffrey's SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 460
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SWOT Analysis of McCaffrey's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

McCaffrey's

Parent Company

McCaffrey's

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

Because of our Variety, Freshness, and Service beyond Compare!

USP

Top quality meat products combined with freshness and uniqueness

STP

Segment

Those willing to pay extra for a price

Target Group

Upper middle class

Positioning

A SUPERmarket experience

SWOT Analysis

Strengths

1. A few stores in Pennsylvania and New Jersey in the US
2. Seafood, meat, bakery and prepared food are their speciality
3. Have a separate supporting catering business
4. A gifts section delivering flowers, gifts and fruit baskets

5. Customer loyalty program -  Rewards Cards is for attracting customers

Weaknesses

1. Very less emphasis on grocery and FMCG products
2. Store presence limited in a few places only is a concern
3. Being a smaller player compared to retail giants, limited revenues

Opportunities

1. The business can be expanded into other affluent localities in US
2. Food and catering business can be spun off as an entirely different business
3. Since the upper class is mostly health conscious, the stores can display more of organic products.

Threats

1. Large flower chains and online delivery poses a great threat
2. Mom and pop stores capture local retail
3. There is always competition from lesser priced retail chains and organic food stores

Competition

Competitors

1. BloomNation
2. New Jersey Grocery & Deli
3. The Fresh Market

 


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