SpartanNash SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 980
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SWOT Analysis of SpartanNash with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SpartanNash

Parent Company

Merger of Nash Finch and Spartan Stores

Category

Wholesale and Retail

Sector

Lifestyle and retail

Tagline/ Slogan

-

USP

Freshness and variety selection from a neighborhood supermarket

STP

Segment

Wide variety of customers and military

Target Group

Middle class families

Positioning

A number of stores and brands that will offer value and a quality shopping experience

SWOT Analysis

Strengths

1. Over 1500+ stores after the merger. They span across almost all US states
2. MDV division to serve the military community
3. Over 170+ corporate supermarkets across nine states
4. Export to clients in Europe, Puerto Rico and Cuba

5. The stores have a wide variety of offerings like Private label grocery brands, Distributor, Grocery Store Management and Operation

Weaknesses

1. The organization has a number of brands that are diversely positioned. So emphasis is lost any particular product or brand.
2. The stores are many and sometimes compete among themselves for market share

Opportunities

1. Currently SpartanNash exports to some of its clients in Europe, it could also start stores in Europe particularly in Iceland.
2. SpartanNash has a number of store names to its credit, merging the smaller chains to form larger networks will increase economies of scale and brand recognition for the customers

3. More advertising and brand visibility can help improve the company’s performances

Threats

1. There are other large retail chains in US
2. Smaller localities still prefer mom and pop stores to large retail chains especially states such as Nebraska which once had a number of family owned stores.

3. Unfavorable industry dynamics and fluctuating economic scenarios

Competition

Competitors

1. Walmart
2. Trader Joe’s
3. Kroger

 


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