Redner's Warehouse Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 622
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SWOT Analysis of Redner's Warehouse Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Redner's Warehouse Markets

Parent Company

Employee owned

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

Serving our local communities since 1970

USP

Means to plan your daily meal and recipes at a discount

STP

Segment

Regular purchasers from families

Target Group

Middle class and upper middle class

Positioning

Products to meet the essential requirements at a great price

SWOT Analysis

Strengths

1. Over 50 stores in Delaware, Maryland and Pennysylvania in the US
2. Ibotta app to better serve customers
3. Products are not too expensive despite being of high quality
4. Presence of pharmacy, bakery and deli section

5. Over 4500 people are employed with the organisation

Weaknesses

1. No special customer discount card, the only discount coupons give rebate on gasoline
2. Online ordering and delivery is not very customer friendly

3. Comparatively a smaller brand compared to large players means lesser revenues

Opportunities

1. The presence is limited to few states. Opening stores in neighboring states could increase presence
2. The organic food section is important for the health conscious
3. Online purchase can be made into an entirely different portal for the ease of the customers

Threats

1. The high end stores give a better shopping experience
2. Loyalty cards and membership attract customers to other stores

3. Increasing penetration of competitors and unfavorable industry dynamics

Competition

Competitors

1. ShopRite
2. McCaffrey's
3. Walmart

 


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