Ross Stores SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2690
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SWOT Analysis of Ross Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ross Stores

Parent Company

Ross Stores

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Dress For Less

USP

Latest fashion at throw away price

STP

Segment

Working women or single mothers

Target Group

Middle class with family income less than or around $100,000

Positioning

Items at a discount

SWOT Analysis

Strengths

1. 1100+ stores covering most of the states in US
2. dd’s discount(deep discount) chain for clothes and furniture
3. Gift cards of denominations up to $ 250. Customers can even design their own gift cards
4. Variety between products offered in various stores

5. Over 55,000+ employees are working for the store chain

6. The products available in the stores are Clothing, footwear, bedding, furniture, jewelry, beauty products, and house wares

Weaknesses

1. Intense competition means limited market share and low brand loyalty

2. Competitor differentiation is low and also it is only limited to US for its revenues

Opportunities

1. Latest fashion items could be put up for auction
2. Online retail is an easy way to increase sales of items produced in bulk
3.Similar to dd’s , Ross could have a separate store for better quality products at a slightly higher or reasonable price

Threats

1. Stores such as Zara is also able to change the products on display as fast as Ross.
2. Some supermarkets also have garments for sale
3. Boutiques sometimes offer old stock at their stores at a discount

4. Fake products of major brands attract young customers

Competition

Competitors

1. T.J.Maxx
2. Marshalls, Inc
3. Saks Fifth Avenue

 


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