SWOT Analysis of Stew Leonard's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Lifestyle and retail
Farm Fresh Foods
The largest collection of dairy products
Those interested in purchasing superior farm products
Middle and upper class homemakers
Quality dairy and farm produce
1. Fortune magazine named it in “100 Best Companies To Work For” 2. Stew Leonard’s Wines stores also cater to customer requirements 3. Catering service: organizes children themed parties 4. Famous for their dairy products and recipes
5. Well trained employees
1. Has only a few stores to deliver to its ever increasing customer base means loss of customers 2. Does not have a very advanced online purchase or delivery system 3. Alleged tax fraud caused a bad name to the brand
1. Furniture, garments, and organic foods sections can better fulfil customer needs 2. The store presence can be increased to other localities 3. Customer loyalty card, discount coupons, etc help retail customers
1. Presence of a number of large chain supermarkets and department stores which answers to every need of the customer 2. With improvements in transportation, local mom and pop stores also have fresh dairy products 3. Local restaurants are a constant competition to the catering business
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