Stew Leonard's SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1095

SWOT Analysis of Stew Leonard's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stew Leonard's

Parent Company

Stew Leonard's




Lifestyle and retail

Tagline/ Slogan

Farm Fresh Foods


The largest collection of dairy products



Those interested in purchasing superior farm products

Target Group

Middle and upper class homemakers


Quality dairy and farm produce

SWOT Analysis


1. Fortune magazine named it in “100 Best Companies To Work For”
2. Stew Leonard’s Wines stores also cater to customer requirements
3. Catering service: organizes children themed parties
4. Famous for their dairy products and recipes

5. Well trained employees


1. Has only a few stores to deliver to its ever increasing customer base means loss of customers
2. Does not have a very advanced online purchase or delivery system
3. Alleged tax fraud caused a bad name to the brand


1. Furniture, garments, and organic foods sections can better fulfil customer needs
2. The store presence can be increased to other localities
3. Customer loyalty card, discount coupons, etc help retail customers


1. Presence of a number of large chain supermarkets and department stores which answers to every need of the customer
2. With improvements in transportation, local mom and pop stores also have fresh dairy products
3. Local restaurants are a constant competition to the catering business



1. Compare Foods
2. Fairway market
3. ShopRite



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