Stew Leonard's SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1137
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SWOT Analysis of Stew Leonard's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stew Leonard's

Parent Company

Stew Leonard's

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

Farm Fresh Foods

USP

The largest collection of dairy products

STP

Segment

Those interested in purchasing superior farm products

Target Group

Middle and upper class homemakers

Positioning

Quality dairy and farm produce

SWOT Analysis

Strengths

1. Fortune magazine named it in “100 Best Companies To Work For”
2. Stew Leonard’s Wines stores also cater to customer requirements
3. Catering service: organizes children themed parties
4. Famous for their dairy products and recipes

5. Well trained employees

Weaknesses

1. Has only a few stores to deliver to its ever increasing customer base means loss of customers
2. Does not have a very advanced online purchase or delivery system
3. Alleged tax fraud caused a bad name to the brand

Opportunities

1. Furniture, garments, and organic foods sections can better fulfil customer needs
2. The store presence can be increased to other localities
3. Customer loyalty card, discount coupons, etc help retail customers

Threats

1. Presence of a number of large chain supermarkets and department stores which answers to every need of the customer
2. With improvements in transportation, local mom and pop stores also have fresh dairy products
3. Local restaurants are a constant competition to the catering business

Competition

Competitors

1. Compare Foods
2. Fairway market
3. ShopRite

 


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